Solana Beach
Mitch's Surf Shop in Solana Beach
We are more than a store; we are a network of athletes and artisans dedicated to ocean sports of every kind.
Originally a hotel serving weekend tourists from Hollywood, our store is still a lively family-owned hangout for both professional surfers and those brand new to the sport.
Mitch’s Surf Shop North, 363 N. Highway 101, Solana Beach CA 92075 (858) 481-1354
Our Surfboards
At our Solana Beach location, we’re keeping alive the timeless Southern California surf culture — where craftsmanship, community, and the ocean all come together. Here, the fine art of hand-shaping and finishing custom surfboards is more than a tradition — it’s a passion passed down through generations of local shapers.
From classic 1960s-inspired noseriders that glide smooth and easy down a glassy line, to modern high-performance designs trusted in international competition, every board tells a story. We offer everything from pro-level longboards to easy-riding entry shapes, all made to capture that perfect feel under your feet.
You’ll also find a full lineup of fast shortboards, twin-fin fish, mid-length cruisers, and 1970s-style power eggs — all hand-crafted by local artisans who’ve spent decades studying California’s waves. Whether you’re trimming at Cardiff Reef, carving at Seaside, or chasing that summer south swell, Mitch’s Solana Beach has the perfect board waiting to ride with you.
Our Store
Our Solana Beach shop isn’t just a surf store — it’s a hub for the local surf community, a place where craftsmanship meets coastal lifestyle. Part surfboard warehouse, part shaping supply depot, we stock everything from raw surfboard blanks ready for custom builds to a full range of seasonal wetsuits for every water temperature.
You’ll find handmade fins for every style and feel — from classic single fins to modern thrusters — along with leashes, traction pads, and all the surf wax you could ever need. It’s the kind of place where you can pick up a fresh stick, grab the gear to keep it dialed in, and swap a few wave stories before heading back out.
Beyond boards, Mitch’s carries a full line of our signature apparel seen up and down the coast and around the world — premium tees, hoodies, shorts, caps, thick beach towels, and coastal-weather jackets built for life between the beach and the bluff. Our women’s section features unique swimsuits and performance wetsuits designed for ocean athletes — pieces that blend function, comfort, and unmistakable California style.
Our Commitment to You
Our staff has years of surfing experience locally and around the globe. Pete, Billy, Lorraine, Justin and Marty are here to help with any and all of your needs. If they’re not at the shop, you’ll likely meet up with them in the water.